The client lifecycle has 3 simple steps:
- Attract. This is when the person first comes into contact with your business. You are also nurturing the subscribers and followers you’ve attracted.
- Sell. The individual is checking out your offerings and comparing to similar offers. This is the crucial moment when the person decides to buy.
- Wow. How do you treat the client after purchase? At this point you need to follow up and keep them engaged. After repeat purchases, the client is all in and will sing your praises to others.
Why is it important to know these steps?
Because the client has different needs at each step and will respond to your offer(s) differently.
Fortunately, I do teach how to recognize and apply the customer lifecycle to your business.
Although it involves technology, it goes far beyond technology. It involves, strategy.
Can I help you with your Customer Lifecycle strategy?
You are invited to book a Client Lifecycle Marketing Strategy Call.
A private 60-min session to review your business, your marketing, and your results.
This Zoom call with be recorded and sent to you to keep.